A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams. A marketing manager typically oversees one or more marketing campaigns. The manager may devise the entirety of the campaign.
Establishing Marketing managerial Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Interacting With Computers — Using computers and computer systems including hardware and software to program, write software, set up functions, enter data, or process information. Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to Marketing managerial, organize, and accomplish your work.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources.
This information can be exchanged in person, in writing, or by telephone or e-mail. Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them. Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used. Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others. Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems- or process-related topics. Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.Marketing managers often have bachelor's or master's degrees in marketing management or a related field such as a degree in business administration with concentrations in marketing.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. The "marketing mix" gained widespread acceptance with the publication, in , of E.
Jerome McCarthy's text, Basic Marketing: A Managerial Approach which outlined the ingredients in the mix as the memorable 4 Ps, namely product, price, place and .
Marketing Management Process - attheheels.com This data indicates that inexperienced candidates will have more success in lower-level positions, such as a marketing coordinator or specialist role, before they reach the managerial level.
However, small businesses and younger companies are often more flexible with . Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
They work with art directors, sales agents, and financial staff members.
The median annual wage for advertising and promotions managers was $, in May The median annual wage for On-the-job training: None. Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.