The studio has grown to create world-class, interactive multimedia software products designed to take advantage of the rapidly expanding market. CineMedia Studios follows an artistic vision of interactive storytelling and entertainment, defining new boundaries of personal involvement with computer-based cinema. It continually explores the territory of this new media, charting ways to bring together user interaction, video, text, graphics, animation, music and sound. CineMedia Studios now intends to capitalize on the immediate opportunities for growth in this explosive market by building our business to the next tier, expanding our operations to encompass publishing as well as production, and significantly increasing the number of innovative titles we produce each year.
Rafter 5 COMMENTS Multimedia, such as mobile marketing, livecasting and podcasting, photo, video and file sharing, can spread the word about your company and help build brand awareness in a very unique and powerful way.
This particular type of social media also has the ability to go viral quickly. Hottrix, the Las Vegas, Nevada-based iPhone app creator, became one example of a breakthrough success story when their iBeer app, which simulates chugging a mug of beer on the iPhone, became one of the most-downloaded apps inand again in The ability of these technologies to facilitate communication between your small business and employees, your customers and potential customers, is tremendous, says Keith Nissen, principle analyst at the Scottsdale, Arizona-based market intelligence firm, In-Stat.
To me, that, for a small business, is probably more important than internal communication. Several online communities exist for the purpose of uploading and sharing photos over the Web, and many small businesses have learned to take advantage of these services to market their products.
Here are the most common photo sharing marketing strategies. Who needs characters to describe your business when a picture is worth 1, words? Tweet pictures of discounted and new items or offer exclusive incentives.
At no cost, Yahoo! Drive traffic to your website. Pink Cake Box, a gourmet cake shop located in Denville, New Jersey, began using Flickr in to build brand identity.
Hosting Videos and Webcasting. Sharing videos over the Web is another great resource for small businesses in establishing a social media presence, particularly because of how many people are tuning in. Webcasting is essentially broadcasting a video or media file over the Internet using streaming media technology, which can be distributed to many simultaneous viewers at once.
Done the right way, webcasts, also called video podcasts, vblogs, videocasting or Web shows, can be effective promotional tools. Her network airs video podcasts from hundreds of companies as diverse as the New York City Ballet to the crafter website Etsy, which broadcasts online classes.
Shooting a video for YouTube or starting a more elaborate webcast essentially takes four basic ingredients: Instead, invest in a camcorder, preferably a "three-chip" camera that uses three computer chips to separate colors, which results in a higher quality picture, Brusso says.
If you have a bigger budget, hire a professional. And keep shows short. Be personable, says Kaplan, who advises podcasters to stick to the old news adage to show, not tell. If you run a retail business, walk around the store, and talk about new merchandise. If you have a hardware store, show them the new hammer on sale," she says.
Webcasts can also be uploaded to free or paid hosting sites such as blip.
Wasserman points prospective viewers to the podcast from her website and blog and by including a tagline promoting the show in her email signature.
Wasserman also uses a free service that puts word-for-word transcripts of her video podcasts on the Web, where they can be searched by Google and other search engines.
More people find her podcast through search engines than by visiting blip. For anyone who wants to use 21st century technologies, this is the way to go. Show how to use your product. With a slogan as simple as "Broadcast Yourself," many YouTube users are doing just that, especially when it comes to showing how their products or services can be used.
Extend your client base. By Februaryinterest in his lessens grew so much that he created LearningGuitarNow. For a small business owner, posting a video for entertainment purposes stands to generate many views, which in turn may spark interest in the company and possibly lead to the purchase of products or services.
Provide a unique service. LiveCastwith headquarters in Vancouver, Canada, enables live video streaming directly from a cell phone, mobile Internet device, or Mac or PC, to anyone connected to the Web.
For Gordon Cooper, photographer and founder of Perfect Wedding magazine, live broadcasting gives his business a unique capability.
Podcasting Podcasts have become such a popular marketing tool for sole proprietors and small businesses that a small army of professional producers is out there waiting to help. Here are 9 essential steps a company needs to get started: The best way to learn about podcasting is to listen to podcasts, says Peter Brusso, an Anaheim, California, podcasting producer and technology marketing consultant.
Visit directories such as RSS Player or Libsyn and look for podcasts with a similar style or subject to you want to create, Brusso says. Decide on a topic. Producing a podcast requires: The more from the heart the better," Brusso says.Business Day TV Multimedia.
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