Ritzer the mcdonaldization thesis

McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society.

Ritzer the mcdonaldization thesis

Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Efficiency — the optimal method for accomplishing a task.

In this context, Ritzer has a very specific meaning of "efficiency". Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.

Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Workers in these organizations are judged by how fast they are instead of the quality of work they do. This also applies to the workers in those organizations.

CONVERGENCE THEORY AND MODERNIZATION

Their tasks are highly repetitive, highly routine, and predictable. Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization. By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.

Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served. A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste.

He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.

De-McDonaldization[ edit ] Many corporations have been making an effort to deny the rationalization of McDonaldization.

Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.

Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value.

FORMS OF CONVERGENCE AND DIVERGENCE

In fact, the more the company adjusts to local conditions the more appeal the scientific calculations of the specifically American product may be lost.

Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes.

The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new. Slater [8] argues that the class size, layout and pedagogy in Peru closely resemble that of America, with clear examples of Western culture focused on efficiency of transfer of knowledge in other parts of the world.

Furthermore, Slater [8] goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity.

Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers. Making it easier to find similar courses and content at different locations.`Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.4/5(4).

`Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.

`Ritzer here revisits and extends the ground-breaking theory he first fully expounded in in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds.

Ritzer the mcdonaldization thesis

The McDonaldization thesis has been used to interpret broad trends and tendencies across the tourism industry (Ritzer ; Ritzer and Liska ) and the way in which Disney themeparks operate (Bryman ). A number of tourism-oriented environments exhibit traits consistent with the principles that underpin Ritzer’s thesis.

Overview. McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.

In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for. The McDonaldization Thesis: Is expansion inevitable? Show all authors. George Ritzer. George Ritzer. University of Maryland See all articles by this author.

Search Google Scholar Ritzer, G. () `The McDonaldization of Society', Journal of American Culture 6:

George Ritzer - Wikipedia