The contents of a business plan

From Start to Finish, with no Loose Ends Popular Directory Searches The cover gives the reader an instant impression of the business so it needs to look professional. It should show the business name and logo, if you have one, key your name. A features laid out cover page will present a professional image to funders and will attract their attention and interest.

The contents of a business plan

Business Case What Are the Differences? How Are They Related? The business case is organized around an action or decision, to address business case questions like those given above. Those questions contrast with the focus of the business plan, which addresses similar issues about the organization or about the business.

The business plan address questions like these: What will the "business" look like in one year? That is, what will its financial position and business performance look like then?

How does the business get to those results? What sales, margins, and revenues can we expect next year? How many years will it take this startup firm to become profitable? Confusion sometimes arises about the differences between the business case and the business plan and the ways they complement each other.

In brief, a business plan as it appears above is "all about" the "business" or the organization, or a part of the firm. The business case is designed to address questions about a single action or decision.

Whereas the business plan asks what the business will look like, the business case asks: What will be the consequences in business terms if we take this or that action? In contrast to the business plan questions above, the business case addresses issues like these: Business cases are designed to answer questions like these about the consequences of an action or decision: What will be the financial consequences if we choose X or do Y?

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Are there critical non-financial outcomes can we expect in either case? What will we need as a capital budget next year if we decide to buy the service vehicles instead of leasing them?

the contents of a business plan

Is the investment in new phone technology justified? Is there a positive ROI? Business Case and Business Plan Compared The table below summarizes and contrasts the essential differences between a business case and a business plan.

A single action or single decision and its alternatives. An organization or the entire enterprise. The plan may cover a single product or product line or the whole organization. Cash flow results and critical non-financial impacts that follow from the action. Business performance of the organization, especially in the main categories of the Income statement.

May include projected Pro-forma Income statements or Balance sheets for future years. Business objectives for the action what the act intends to accomplish. Business objectives for the organization. A cost model and a benefits rationale, designed for the case, and applied to one or more action scenarios.

The business model for the organization showing where and how the company makes money, similar to Income statementas well as expected trends, competitor actions, etc. Also includes critical non-financial impacts. Business performance in terms such as sales, margins, profits, and business "health" by contributions to important Balance sheet categories In a non-profit or government organization: The scope of the case may include benefits and costs to the population served as well as the organization itself.Here is a business plan outline with links to articles on how to write each section of the plan.

The Balance Small Business Highlighting your new business's strengths will encourage your reader(s) to continue reading your plan. Add a Title Page and Table of attheheels.com://attheheels.com  · A marketing plan may be part of an overall business plan.

Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a attheheels.com://attheheels.com Writing a Business Plan Georgia State SBDC 5 Business Plan Outline Cover Sheet: Business Name, Address, Phone Number, Principals Executive Summary or Statement of Purpose Table of Contents Section One: The Business.

· Contents of a Business Plan. A typical business plan for microenterprises would containthe following information: Summary Business Concept Current situation Key success factors Financial situation/needs.

Vision Vision statement Milestones. Market Analysis The overall market Changes in attheheels.com  · The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan.

Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and attheheels.com://attheheels.com A good business plan should include all of the following information: Front Cover. The cover gives the reader an instant impression of the business so it needs to look attheheels.comdeascom/hints/contents-business-plan.

Writing A Business Plan - Business Plan Contents