The importance of cultural awareness in global expansion of business

Half of the world's wetlands were lost last century. Logging and conversion have shrunk the world's forests by as much as half.

The importance of cultural awareness in global expansion of business

Crowdsourcing image via Shutterstock International expansion has opened numerous doors for small businesses looking to uncover new streams of revenue. But in order to succeed globally, business owners must successfully navigate the new territory of cultural divides.

Cotton said people definitely notice and appreciate cultural sensitivity. Halpert advises those working with overseas employees or business owners to be a little more reserved than they might normally be.

Cotton also suggests avoiding the following: For example, do some research on the major political leaders, find out what the neighboring countries are and catch up on what stories have been in the news.

The importance of cultural awareness in global expansion of business

He attributes much of his international success to the effort he puts into learning about the region he will be working in and the people who live there —from the geopolitical climate and how commodities are driven in each market to what motivates consumers and how best to market to them.

Cotton said when dealing virtually with people from other cultures, it is critical to closely observe how they are communicating, because that is the style they prefer for communication overall.

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For example, if someone from another culture sends a long, formal emailit could be construed as disrespectful to reply back casually without the same formality.

A graduate of Indiana University, he spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including, local and state government, crime, the legal system and education. Following his years at the newspaper Chad worked in public relations, helping promote small businesses throughout the U.

Follow him on Twitter.Promoting a balanced work-life dynamic will make team members' sacrifices to accommodate global audiences relatively painless. And kick cultural faux pas to the curb.

Stuart Anderson. I write about globalization, business, technology and immigration. FULL BIO. I am the executive director of the National Foundation for American Policy, a non-partisan public.

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Jun 25,  · Both large and small businesses often have a global reach. If you have foreign clients, purchase raw materials abroad or lead tours internationally, cultural differences and .

The importance of cultural awareness in global expansion of business

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Cultural Understanding and Global Thinking in Business | HuffPost